Scaling Dost Education (UC Berkeley)

Dost Education empowers parents of any literacy level in India to get their 3-5 year old kids ready for school. By simply dialing a number, parents join Dost’s program and receive daily, 2-minute podcasts on their phone about topics like numeracy, language and socio-emotional well-being. Typically, Dost customers are mothers who are motivated to get their kids the best education but have minimal education experiences themselves. They love Dost because the podcasts are entertaining, actionable, and integrated into their daily routine. Voice calls are a powerful way to reach the estimated 35 million illiterate mothers in urban India who now have access to a mobile phone.