Amplify Impact (UC Berkeley)

Amplify Impact raises global awareness about social innovation in the Middle East by providing an online platform for nonprofits and socially minded for-profits to produce and distribute story-driven, low-cost videos. The platform guides users through a process for identifying their core values and outreach objectives, building a compelling narrative, connecting with local filmmaking professionals or volunteers, and sharing the finished product. In addition, the platform provides video viewers with a means through which to connect and share the causes they care about. The platform also identifies the types of talent needed for a given video and offers users the option to work with professional talent or select their own volunteers. The Amplify Impact team envisions a world where initiatives that are catalyzing opportunity, hope, and positive change receive the attention they deserve. Focus is on the Middle East for now; however, Amplify Impact hopes that the platform can be a model for spanning other cultural and physical divides around the world.