AgroMarketDay (Makerere University)

The increasing ubiquity of mobiles in Uganda presents both opportunities and challenges, especially for critical sectors such as agriculture. In their various designs and capabilities, mobile phones can be found in the pockets of the wealthy and poor alike. Even in rural areas of Uganda, mobiles are growing in number and sophistication. The increase in mobile phone use should make developing a market for agricultural products easier, but in many districts farmers lack access to potential customers. AgroMarketDay, a mobile application, will share farmers’ information with potential customers so that they are be able to check out market days in the different districts and which products will be sold in the different markets.