Acarí

Acarí takes the hated and feared invasive armored catfish or ‘devil fish’ as it is colloquially known in Mexico and transforms it into tasty, nutritious food products to increase employment in rural fishing communities and provide a healthy, sustainable alternative to beef jerky. To Acarí, the devil fish is much more than an invasive ‘trash fish’; it is an opportunity to improve the livelihoods of marginalized fishermen across Mexico. Though the devil fish has perplexed politicians and development professionals for nearly two decades, Acarí considers it to be a marketing problem first and foremost and has begun to develop the sales channels and supply chain to effectively transform the devil fish from plague to a protein-packed snack that makes their customers say, “Quiero más.”