How One Big Idea Led to an Innovative Co-working Solution

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As a freelancer and a master’s degree student at UC Berkeley’s College of Environmental Design (M.C.P.), Christelle Rohaut found coffee shops too crowded, co-working spaces too expensive, and her own home too isolating. In 2016, on her daily commute home, she saw rows of overpacked coffee shops. 

“I also found it incredibly ironic that my living room was empty all day long,” said Rohaut.

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And this years’ Big Ideas Grand Prize Award Goes To…

In its annual Grand Prize Pitch Day and Awards Celebration on May 4, judges of the UC-wide Rudd Family Foundation Big Ideas Contest awarded the 2022 Grand Prize to the “SMART Cookies” project from UC Irvine, a community-based solution to iron-deficiency anemia. The Grand Prize award winner takes home $10,000 on top of any earlier awards earned in the past year.

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