With all of the excitement and funding directed at artificial intelligence, machine learning, blockchain, and gene editing, it is hard to remember that one of the most consistently innovative and financially robust sectors in the United States is the “creative industry.”

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Big Ideas Entrepreneurs Respond to COVID-19
For many entrepreneurs who come out of the University of California’s Big Ideas social innovation contest, the challenges presented by the COVID-19 pandemic are motivating them to find creative ways to shift their business strategies to stay busy and afloat.